Bicoastal

le PÈRE (West Hollywood)

GOODS & SERVICES • FOUND Shop

I almost missed the entrance to le PÈRE. Located near the behemoth outlets for Glossier and The Real Real on Melrose Avenue, the menswear store is refreshingly discreet behind its neat glass frontage. The unassuming structure belies the streetwear brand’s cult status and headline-making popup events.

The new outpost which opened in December is the brand’s second brick-and-mortar location, following the first on New York’s Lower East Side. Le PÈRE is known for its in-store events, performances, and seasonal collabs with a changing cast of creatives. Previous capsules have included partnerships with designers Henock “HK” Sileshi and Cherry Kim, artist Drew Tyndell, and, most recently, Italian football club Juventus.

At the West Hollywood store, shoppers browse three polished racks of sweaters, jerseys, and the like while listening to tracks from a Pioneer DJ controller that, during my visit, jumped between artists like Bobbi Humphrey, Teezo Touchdown, and Minnie Riperton. When I stopped by, there were excited talks of potential programming catered to LA’s clientele — a book club and wellness-themed events were both floated. The day after my visit, the store celebrated the brand’s candle launch with wine and vibes, curated accordingly. –Grace Bernard

→ Shop: le PÈRE (West Hollywood) • 8507 Melrose Ave • Mon-Sat 11a-7p, Sun 11a-6p.